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A Step-By-Step Guide to Writing Your Own Winning Digital Marketing Strategy

A Step-By-Step Guide to Writing Your Own Winning Digital Marketing Strategy

No brand or business can make it today, without a properly written and conducted digital marketing strategy. The way you advertise your brand is the way people and potential customers will perceive it. This is why digital marketing plays a huge role in the success of your business idea.

But, what happens if you don’t know how to write your digital marketing strategy, or where to start from? Don’t worry, we’ve got you covered. This article provides a step-by-step guide for creating and applying your digital marketing strategy. Let’s break it down together.

1. Target Audience & Competitors

First things first, you need to do some research and gather the data necessary for setting up your digital marketing strategy. There are two main steps you have to take to make sure you’ve got the right foundation:

Marketing Strategy
  • Defining Your Target Audience

To be able to find the best means for raising brand awareness, and spreading your marketing messages, you need to understand who your audience is. Make sure that you define the target groups by age, sex, location, social status and online behaviour for example.

Once you have this information, you’ll know how to continue with your marketing efforts.

  • Defining Your Biggest Competitors

Whatever industry or niche you’re in, your competition is strong. That is why you have to see what they’re up to, and what means are they using to attract more people.

Naturally, you don’t wont to copy them. Instead, you’ll have to work on coming up with something unique and special, that will draw the attention of the shared target audience to you.

Once you’ve got this covered, it’s time to think about the channels of content distribution.

2. Omnichannel Strategy

The next important thing you have to keep in mind is that your digital marketing strategy needs to encompass several different platforms and channels for content distribution. 

Depending on your target audience, you’ll decide which ones to use, but here are the most commonly used ones we believe everyone should employ:

  • A blog on your website
    Your website’s blog is the core of your digital marketing strategy. There, you’ll write and publish blog posts that are:
  • Informative
  • Reliable
  • Entertaining
  • Valuable

You’ll need to work on SEO and proper content writing to use blogging as a means of attracting more people to your website.

  • Social Media
    Did you know that there are more than 3 billion social media users worldwide? This is why social media has become one of the strongest marketing tools you simply have to use.

    Consider creating separate strategies for major social media such as Instagram, Facebook, LinkedIn, Twitter, etc.
  • Email
    Email marketing is another medium you should be using to get in touch with potential customers and get more people to know about your brand.

    You can use it to send welcome emails, give special offers, or inform people about your latest projects.

While the above-mentioned platforms should be a regular part of your content marketing strategy, we still have to cover the type of content you’ll be using to get to as many people as possible.

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