A Step-By-Step Guide to Writing Your Own Winning Digital Marketing Strategy
No brand or business can make it today, without a properly written and conducted digital marketing strategy. The way you advertise your brand is the way people and potential customers will perceive it. This is why digital marketing plays a huge role in the success of your business idea.
But, what happens if you don’t know how to write your digital marketing strategy, or where to start from? Don’t worry, we’ve got you covered. This article provides a step-by-step guide for creating and applying your digital marketing strategy. Let’s break it down together.
1. Target Audience & Competitors
First things first, you need to do some research and gather the data necessary for setting up your digital marketing strategy. There are two main steps you have to take to make sure you’ve got the right foundation:
- Defining Your Target Audience
To be able to find the best means for raising brand awareness, and spreading your marketing messages, you need to understand who your audience is. Make sure that you define the target groups by age, sex, location, social status and online behaviour for example.
Once you have this information, you’ll know how to continue with your marketing efforts.
- Defining Your Biggest Competitors
Whatever industry or niche you’re in, your competition is strong. That is why you have to see what they’re up to, and what means are they using to attract more people.
Naturally, you don’t wont to copy them. Instead, you’ll have to work on coming up with something unique and special, that will draw the attention of the shared target audience to you.
Once you’ve got this covered, it’s time to think about the channels of content distribution.
2. Omnichannel Strategy
The next important thing you have to keep in mind is that your digital marketing strategy needs to encompass several different platforms and channels for content distribution.
Depending on your target audience, you’ll decide which ones to use, but here are the most commonly used ones we believe everyone should employ:
- A blog on your website
Your website’s blog is the core of your digital marketing strategy. There, you’ll write and publish blog posts that are:
You’ll need to work on SEO and proper content writing to use blogging as a means of attracting more people to your website.
- Social Media
Did you know that there are more than 3 billion social media users worldwide? This is why social media has become one of the strongest marketing tools you simply have to use.
Consider creating separate strategies for major social media such as Instagram, Facebook, LinkedIn, Twitter, etc.
Email marketing is another medium you should be using to get in touch with potential customers and get more people to know about your brand.
You can use it to send welcome emails, give special offers, or inform people about your latest projects.
While the above-mentioned platforms should be a regular part of your content marketing strategy, we still have to cover the type of content you’ll be using to get to as many people as possible.
3. Types of Content
Content is what digital marketing is all about. Producing different types of content will help you reach a larger number of people and accomplish as many of your marketing goals as possible.
Here are the types of content you have to produce, publish, and use as a regular part of your digital marketing strategy:
- Blog Posts
As we’ve already mentioned, blog posts are a great way of getting people in touch with your brand. If you manage to write quality posts that offer valuable information, people will perceive your brand as trustworthy and worth checking out.
Videos are the burning type of content for 2020. People prefer having information showcased in a video, rather than reading about it. Try making videos such as:
- Product instructions
- Behind the scenes of your offices
- Meeting your team
- Product unwrapping
- Tips & hacks
Videos that offer informative and useful content will be favored by a wide audience.
Social media such as Instagram relies heavily on images. People scroll through their news feed quickly, stopping only to check out something unique.
Remember, you don’t have to be a professional photographer to create stunning images. A smartphone with a quality camera and some creative skills can skyrocket your social media content.
Using different types of content will help you cover a wider area of the market and reach more people.
Finally, there’s one last thing you need to have in mind when building your content marketing strategy. Branding is the key to success and the ingredient that joins all of the above together.
Branding means that you have to show consistency in:
- design, brand colors & fonts
- style of writing
- the message you’re sending
Whether you’re writing a blog or Tweeting about a recent event in the industry, you need to be the same person.
This will help your followers and your audience connect with you and develop a special bond with your brand.
Writing your digital marketing strategy is a complex process that requires a lot of planning, strategising, and experimenting. You need to take it one step at a time and build it based on data and facts.
Set your marketing goals, learn about your target audience, and follow the rest of the steps form the guide above. We hope you’ll use it to create a winning digital marketing strategy for your brand.
This blog post was written by guest blogger Dorian Martin. We hope you have enjoyed his article – more can be found about Dorian below:-
Dorian Martin is a young, enthusiastic writer, who uses the power of the written word to educate, entertain, and inform. His favorite topics to cover go from digital marketing to pursuing your life-long passions. He works as a writer at Studicus. He also runs a personal blog about business and marketing NotBusinessAsUsual. In addition, he works as an editor at Trust My Paper.