This article is the first in a four-part series that we will be creating that covers some of the fundamental parts of search engine optimisation. This week, we begin by looking at some of the most important aspects that make up technical SEO. In the ever-evolving world of digital marketing, it is of paramount importance…
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In today’s digital age, businesses need to have a strong online presence to succeed. Two crucial components of online marketing are PPC (Pay-per-Click) advertising and SEO (Search Engine Optimisation). While they may seem like separate strategies, the truth is that they work hand-in-hand to drive traffic to your website and improve your overall online visibility.…
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In the world of online marketing, Google Ads reign supreme. However, even the most meticulously crafted ad campaign can fall flat if your landing pages aren’t properly optimised and converting. This in-depth article talks about why optimising landing pages is a real game changer for Google Ads. Understanding the Connection between Google Ads and Landing…
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Stepping into the world of Google Ads can seem like a daunting task for any small business owner. With a limited budget, the pressure to generate a ongoing return on investment (ROI) is even greater. This article is here to simplify the process, offering actionable steps to help improve your Google Ads and ultimately boost…
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As a small business owner, finding ways to make your business grow can be both exciting and challenging. With a limited budget for advertising, making the most out of every pound spent is crucial. This is where Google Ads come into the picture. This platform offers a wide array of advantages, capable of transforming your…
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Digital marketing has become a necessity for small and medium-sized enterprises (SMEs) looking to grow their businesses. It allows businesses to reach their target audience and increase sales through paid ads and other digital channels. However, with so many companies competing for the same audience, it’s important to stay ahead of the competition. In this…
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When deciding whether to use Google Ads or Meta Ads to promote your business or services online, I always have a fairly frank conversation with our clients about their ideal customer’s intentions. Why is this relevant when discussing different online advertising options I hear you ask? Well, it’s relevant as customer intent and a good…
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Some of you may remember back when business owners and entrepreneurs had to go lockdown a developer just to make minor changes to their websites and content. That all changed with the introduction of WordPress, making the management of websites far simpler and easier. It was a total game-changer for everyone involved, especially small business…
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Google Ads may seem like an obvious go-to for marketers looking to reach a wide swath of targeted prospects. The platform operates using PPC advertising—where you’re charged for each click generated by one of the ads you place. Because Google matches your ad keywords with the words and phrases people are entering into the search…
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