Google Ads may seem like an obvious go-to for marketers looking to reach a wide swath of targeted prospects. The platform operates using PPC advertising—where you’re charged for each click generated by one of the ads you place. Because Google matches your ad keywords with the words and phrases people are entering into the search…
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How Your PPC Manager Oversees Facebook Ads So you want to reach a few of the 1.7 billion Facebook users scrolling on their social media —but you also want to be sure you’re paying the right amount of money to talk to the right type of people. Less experienced marketers may feel that their Facebook…
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Last week we visited The Material Studios in Liverpool to film and record the latest new episode of the Herd Marketing podcast and vlog. Our guest on this episode was Jonny Vaggers from Inspire Home Solutions. Jonny is a client of ours and we currently manage his paid Facebook Ads that are targeted on creating…
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We understand the impatience. It’s challenging enough to create a business and direct your energies toward marketing yourself online. Now you have to worry about SEO?! It’s true that optimisation has become an art and enterprise unto itself. You’ve got to move through a lengthy checklist of steps to even get your website seen. Among…
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One of the most important things that you can do as a small business is to make sure that you have a great website. It may sound simple, but having a useful, visually striking website can make all the difference when trying to reach your customers. This can seem easier said than done, though. How…
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Digital marketing is a wide-ranging and fascinating area within marketing and in this article, I am going to offer some insights into the different areas within digital marketing and explain how they correlate, sometimes even overlapping with one another. Broadly speaking, digital marketing can be broken down into two distinct areas – paid and non-paid…
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In the latest episode of the Herd Marketing podcast, we visit Ryan, who runs and operates The Beer Lab in Heswall. The Beer Lab is a micropub that specialises in selling a huge range of craft beers and has built up an enviable reputation locally as one of the best pubs on the Wirral. This is down…
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As the title suggests, the SEO techniques digital marketers use without amending or updating any aspects on an actual website is called off-page SEO. Optimising and improving your website to improve UX and reduce page loading time for example, these are known as on site SEO techniques. In today’s article, we are going to be focusing…
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Do you run an online business and use digital marketing? Are you planning your next startup to launch online? Then understanding and implementing an SEO strategy is vital for the long-term success of your business. One of the most important elements within digital marketing is search engine optimisation, often referred to as SEO. Some of…
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