Bikmo Bike Insurance – Podcast and Vlog with Herd Marketing
In our latest Herd Marketing podcast and vlog, we headed up to Chester to meet with Bikmo and their head of partnerships, Rob Grisdale. For those who are not familiar with Bikmo, they are a bike insurance company who create bespoke insurance packages for cyclists and their bikes.
During our visit to their impressive offices in Chester, we had chance to talk in-depth with Rob about the company and learn more about what 2020 holds for them. As an international company with offices in Chester and also in Innsbruck, Austria, Bikmo are industry leaders within their sector. This year has been successful for them and this is represented by their growing affiliations with large business and organisations such as British Cycling and Deliveroo.
One highlight for me during our conversation was learning that Bikmo had become a B-Corp certified company. This award is a form of corporate social responsibility (CSR) and it was fascinating to learn more about this and understand more about their core values. We also spoke about how they are looking at reducing their overall waste and how they impact the environment around them. Rob then explains some measures that they have put in place to try to reduce this, such as encouraging staff to cycle to work and going paperless as much as possible.
In finishing up our episode with Rob, we spoke in detail about how they look to support local businesses and retailers within the bike industry. It was refreshing to see a company keen on working with and giving back to local communities by using local businesses within their insurance policies. In doing this it is easy to see why they are doing well – as they have empathised with both their customers and local businesses and have avoided where possible, to become too ‘corporate’.
We hope you enjoy this episode of the Herd Marketing podcast – we understand that this is slightly different from our usual posts and is not entirely focused on digital marketing, however, we felt this story added value to both our audience and also to Bikmo’s customer base.