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Optimising Google Ads

Optimising Google Ads

Paid search using Google Ads offers businesses a great way of increasing high quality, interested and engaged web users directly to your website when they search on Google for particular keywords. They then click on these paid ads and are directed to specific web pages that relate to the search term. In theory, this should…
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Herd Marketing Podcast 3 Cover Image

Google Ads and WhatsApp – Herd Marketing Podcast

Welcome to the latest Herd Marketing podcast – in this episode, we talk about and discuss paid search, in particular, Google Ads and then we move on to how Herd Marketing came to be and finally, we conclude with our thoughts and ideas on how we think WhatsApp will evolve in the not to distant…
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Choosing a Digital Marketing Agency

Choosing a Digital Marketing Agency

When deciding to work with a digital marketing agency, there are a number of important questions and considerations that you will be thinking of. In today’s blog entry we are going to try and cover some of these questions that you may have and we will also try and answer them as well. If you…
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Influencer Marketing & Social Media Podcast

Influencer Marketing and Social Media Podcast

In our latest podcast, we visited the Material recording studio in Liverpool and Mark, our MD and Phil Waring, a startup consultant at Nova, spoke about the rise in influencer marketing and how, when done correctly, it can be a great way of increasing sales and revenues. We also spoke about WhatsApp and how we…
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E-Commerce Marketing

Digital Marketing for E-Commerce​

Listen to our latest podcast where we talk about social media marketing, consistency in marketing and how Herd came to be. E-Commerce marketing has evolved and grown so much in recent times and today’s digital landscape is vastly different from that of 10 years ago. In today’s entry, we are going to look at some…
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Herd Marketing Podcast Recording

Herd Marketing Podcast

Last week Mark Baker, our MD and Phil Waring from NOVA visited the Material Studios in Liverpool and recorded our first podcast. We plan on making this a regular feature within our blogs and will aim to add value to our readers and listeners with our content and subject matter. During the recording, ‘consistency’ came…
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Content Marketing

Creating Quality Content

There has been much hype recently about content marketing and how content is king for websites. Whilst there is some truth in this, there are a number of points to consider and think about when undertaking content marketing for your website. For example, it’s not as simple as just writing out thousands of words with…
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Social Media Marketing Blog Image

Social Media Marketing

Social media marketing has become one of the best ways to attract, inform and engage with potential customers and clients and in today’s article we are going to be looking at some of the most popular platforms and the tools available to use when marketing on these websites. Firstly we are going to take a look…
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Off Site SEO Techniques

Off Site SEO

Off-site SEO or Off Page SEO as it is also known, plays a large part in the overall success of your wider organic search strategy. Off Page SEO includes implementing various different techniques and in todays blog entry we are going to take a closer look at some of the popular white hat techniques that…
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On Site Search Engine Optimisation

On Site SEO

When it comes to SEO there are a number of strategies that can be used and implemented to help make your website rank higher in the major SERP (search engine results pages). In SEO, this can typically be broken down into On Site SEO and off site SEO. Today I am going to be looking…
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