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Blog

Video Production

Why Video Production is Important?

In our latest vlog and podcast, we talk about video production and why it is so important to your business and organisation. From improvements in your organic ranking right through to sharing it on social media, video production is a multifunctional part of digital marketing that should have a firm place in your digital strategy.…
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Liverpool Search Engine Optimisation

Search Engine Optimisation in Liverpool

In previous blog entries and podcasts, we have spoken about the importance of local SEO. For many small to medium-size businesses, local SEO should form part of your digital marketing strategy. In this latest blog and podcast, we are going to look at how, as a business, Herd Marketing is aiming to achieve organic ranking…
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Getting Started with an Online Buisness

Getting Started with an Online Business

Opening up an online shop or business is both rewarding and challenging. There are a number of important points that need consideration before, during and after the launch of your website. In today’s entry, we are going to talk about some of the important aspects of getting started online, that if done correctly, will make…
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Optimising Google Ads

Optimising Google Ads

Paid search using Google Ads offers businesses a great way of increasing high quality, interested and engaged web users directly to your website when they search on Google for particular keywords. They then click on these paid ads and are directed to specific web pages that relate to the search term. In theory, this should…
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Herd Marketing Podcast 3 Cover Image

Google Ads and WhatsApp – Herd Marketing Podcast

Welcome to the latest Herd Marketing podcast – in this episode, we talk about and discuss paid search, in particular, Google Ads and then we move on to how Herd Marketing came to be and finally, we conclude with our thoughts and ideas on how we think WhatsApp will evolve in the not to distant…
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Choosing a Digital Marketing Agency

Choosing a Digital Marketing Agency

When deciding to work with a digital marketing agency, there are a number of important questions and considerations that you will be thinking of. In today’s blog entry we are going to try and cover some of these questions that you may have and we will also try and answer them as well. If you…
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Influencer Marketing & Social Media Podcast

Influencer Marketing and Social Media Podcast

In our latest podcast, we visited the Material recording studio in Liverpool and Mark, our MD and Phil Waring, a startup consultant at Nova, spoke about the rise in influencer marketing and how, when done correctly, it can be a great way of increasing sales and revenues. We also spoke about WhatsApp and how we…
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E-Commerce Marketing

Digital Marketing for E-Commerce​

Listen to our latest podcast where we talk about social media marketing, consistency in marketing and how Herd came to be. E-Commerce marketing has evolved and grown so much in recent times and today’s digital landscape is vastly different from that of 10 years ago. In today’s entry, we are going to look at some…
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Herd Marketing Podcast Recording

Herd Marketing Podcast

Last week Mark Baker, our MD and Phil Waring from NOVA visited the Material Studios in Liverpool and recorded our first podcast. We plan on making this a regular feature within our blogs and will aim to add value to our readers and listeners with our content and subject matter. During the recording, ‘consistency’ came…
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Content Marketing

Creating Quality Content

There has been much hype recently about content marketing and how content is king for websites. Whilst there is some truth in this, there are a number of points to consider and think about when undertaking content marketing for your website. For example, it’s not as simple as just writing out thousands of words with…
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