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Paid Search Digital Marketing

Paid Search Digital Marketing

There was a time when paid search was the sole domain of Google, then Microsoft rolled out their paid platform on Bing and things where moving along nicely when suddenly, Facebook arrived on the scene. Fast forward to today and its 10 years since Facebook offered it paid services ads and what was once a…
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Liverpool SEO

SEO in Liverpool

Local SEO is an important part of your overall SEO strategy and can often lay the ground work for good SEO results nationally and sometimes even internationally. In today’ entry though, I want to focus solely on talking about Local Search Engine Optimisation. In very competitive industries in certain areas such as larger cities it…
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Google Ads Management

Managing Google Ads

Google Ads offer a great way to increase traffic to your website and when managed and created well can offer a good ongoing ROI for business users. Today I want to talk about managing Google Ads and how to use them in an efficient way to ensure that you are getting most from your digital…
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Facebook Ads Image

Facebook Ad Management

Social media marketing is now one of the most popular forms of all digital marketing and here at Herd Marketing we work with a variety of companies who use our services to increase traffic, enquiries and sales via their Facebook pages and ads. In today’s entry we are going to cover some of the marketing…
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Optimising Your Wordpress Site

Optimising Your WordPress Site

Here at Herd Marketing we work with a number of businesses from nearly all sectors and we often get asked how to optimise an existing WordPress site so that it gets found by more people online and ultimately, leads to more sales or enquiries from the website. In today’e entry we are going to look…
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Google My Business

Using Google My Business

Google My Business is a free tool offered by Google and it is aimed at local businesses and has a number of benefits for those who chose to use it and optimise and update it regularly. In today’s blog I’m going to talk a little about why it’s important to use this tool and how…
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SEO Basics

SEO Basics

Search Engine Optimisation has grown and changed a lot in recent time and for beginners, it can be something of a minefield to navigate. In today’s entry, I’m going to talk about some of the basic and simple things that you can do that will help your website rank. Content Ensure your website is well…
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Mobile Search

Mobile Search Tips

In today’s fast paced world and with the advent of mobile technology it has become more and more important for businesses to ensure that their website presence also encompasses the mobile or hand held device arena. Today’s mobile search on Google alone accounts for 58% of all searches meaning that it is now imperative as…
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Content Marketing

Content Marketing for Boring Industries

As we all now, Content Marketing is a now a widely accepted form of digital marketing and for marketers it is often easy to write good, creative and valuable content for industries such as sport or news. For duller and less interesting industries such as finance or insurance it can be a little harder to…
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Social Media Management Picture

Generating Leads from LinkedIn

Hints and tips on how to generate more leads via LinkedIn. In today’s entry, I want to talk about using LinkedIn and how when used correctly, it can help to generate more leads and business for your business. I often find on social media platforms and on marketing news outlets that you need to be…
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