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Content Marketing

Content Marketing for Boring Industries

As we all now, Content Marketing is a now a widely accepted form of digital marketing and for marketers it is often easy to write good, creative and valuable content for industries such as sport or news. For duller and less interesting industries such as finance or insurance it can be a little harder to…
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Generating Leads from LinkedIn

Hints and tips on how to generate more leads via LinkedIn. In today’s entry, I want to talk about using LinkedIn and how when used correctly, it can help to generate more leads and business for your business. I often find on social media platforms and on marketing news outlets that you need to be…
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Generating Website Traffic Using PPC

Pay per click or PPC as it is also known is a great digital marketing tool that can really increase and drive traffic to your website and can also recapture previous website visitors via dynamic remarketing ads. Paid search has been a popular tool for digital marketers for many years now since Google first released…
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Facebook Lead Generation

Tips For Creating Lead Generation Ads on Facebook

Lead generation ads via Facebook can offer both B2B and B2C advertisers with good ROI and this has been part of the reason that nearly 25% of all digital marketing spend now comes via social media. In recent weeks Facebook has not had the best of press with the Cambridge Analytica scandal that has been…
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Local SEO

Local SEO

Local SEO should form part of nearly all businesses wider SEO strategy. This includes even larger businesses who have multiple locations as the benefits to your business are invaluable. As explained in the short video shown below that has been created by Entrepreneur, Google My Business Page should be your first port of call. When…
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