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Case Studies

Case Study – Calico Laine

Calico Laine are a Wirral based textiles company who specialise in dress fabrics, haberdashery and wool. Herd Marketing manage their social media presence across these three platforms:

Facebook Management

We created and manage campaigns that include traffic generating ads, inbound call ads and remarketing ads. In addition to this, we also create and share content that adds value to their audience.

Instagram Management

The products at Calico Laine are very visual and as such work well on Instagram. In conjunction with Facebook ads, we run similar campaigns on this platform that contribute to the results shown below.

Twitter Management

Twitter allows us to create and manage posts more frequently than other platforms and ensures we are reaching all of our target audience with a mixture of offers, news and useful information posts.


We have managed these campaigns for a long time now and shown below are some of the results of our work to date for Calico Laine.

We update, manage and amend campaigns regularly depending upon seasonal changes that affect the business, however overall the below statistics reveal a successful partnership between us and our client.

Customer Engagement

CR Increase

Traffic Increase

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