Introduction In today’s digital age, the world of advertising has shifted significantly towards online platforms. As a small business owner, you may be wondering what type of digital advertising would be best suited for your business. With options like Google Ads and Meta Ads, it can be overwhelming to know where to start. This article…
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In today’s digital age, businesses need to have a strong online presence to succeed. Two crucial components of online marketing are PPC (Pay-per-Click) advertising and SEO (Search Engine Optimisation). While they may seem like separate strategies, the truth is that they work hand-in-hand to drive traffic to your website and improve your overall online visibility.…
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Digital marketing has become a necessity for small and medium-sized enterprises (SMEs) looking to grow their businesses. It allows businesses to reach their target audience and increase sales through paid ads and other digital channels. However, with so many companies competing for the same audience, it’s important to stay ahead of the competition. In this…
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Digital marketing is a wide-ranging and fascinating area within marketing and in this article, I am going to offer some insights into the different areas within digital marketing and explain how they correlate, sometimes even overlapping with one another. Broadly speaking, digital marketing can be broken down into two distinct areas – paid and non-paid…
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No brand or business can make it today, without a properly written and conducted digital marketing strategy. The way you advertise your brand is the way people and potential customers will perceive it. This is why digital marketing plays a huge role in the success of your business idea. But, what happens if you don’t…
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Opening up an online shop or business is both rewarding and challenging. There are a number of important points that need consideration before, during and after the launch of your website. In today’s entry, we are going to talk about some of the important aspects of getting started online, that if done correctly, will make…
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Welcome to the latest Herd Marketing podcast – in this episode, we talk about and discuss paid search, in particular, Google Ads and then we move on to how Herd Marketing came to be and finally, we conclude with our thoughts and ideas on how we think WhatsApp will evolve in the not to distant…
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When deciding to work with a digital marketing agency, there are a number of important questions and considerations that you will be thinking of. In today’s blog entry we are going to try and cover some of these questions that you may have and we will also try and answer them as well. If you…
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In our latest podcast, we visited the Material recording studio in Liverpool and Mark, our MD and Phil Waring, a startup consultant at Nova, spoke about the rise in influencer marketing and how, when done correctly, it can be a great way of increasing sales and revenues. We also spoke about WhatsApp and how we…
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