Email marketing offers you a great way to keep in touch with both new and existing customers and is very cost effective way of doing so. Below are some hints and tips on how to get the most from your email campaigns…
To get the most from your emails, ensure that you are sending the right messages and conetnt to the right people. Segment your email lists to ensure the best ROI.
Double Opt In
It’s best practice to get people who sign up to your email to double opt in. This option ensures that your data is clean and in the long term will convert better.
New laws govern how you contact customers and prospects and now more than ever it is vital to ensure that you have permission to email your customers.
When emailing customers and propects it’s important to get the frequency right. Ensure you send regular emails, but not to many that people start to unsubcribe in large numbers.
Email Marketing is the most cost effective form of digital marketing and when done correctly can offer excellent ROI for businesses. The key to email marketing is to offer the subscriber something of value that will make them want to open your email and take action based on it’s content.
This can often be easier said than done and in today’s fast moving world it’s more important than ever to engage with your subscribers and offer them something of value. Depending on your sector and business value can mean a number of different things, but typically this can include sharing valuable content and information, promo codes for eCommerce sites and even by embedding your latest video into your email.
Email marketing has many benefits and can be very useful for businesses in both the B2C and B2B sector. As with many other elements of digital marketing, email marketing often works best in combination with other online marketing techniques, such as dynamic remarketing on Googles search and display networks.
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