Improve Your SEO
Do you run an online business and use digital marketing? Are you planning your next startup to launch online? Then understanding and implementing an SEO strategy is vital for the long-term success of your business.
One of the most important elements within digital marketing is search engine optimisation, often referred to as SEO. Some of you may already be familiar with the term as it is thoroughly associated with online marketing. For those who are new and venturing into the digital marketing world for the first time, SEO may appear a bit complicated initially as many factors influence how well your website ranks in the search engine results pages (SERP).
So what is SEO? Search engine optimisation involves improving certain factors, both on your actual and website (known as on-site SEO) and factors away from your website (known as off-site SEO) and when improved, this then enhances your websites visibility and rankings on search engine result pages (SERP).
SEO consists of several elements like keywords, meta descriptions, inbound and outbound links, page speed and many more. In fact, there are over 200 factors that influence how your well your website ranks organically.
Here, in this article, we will discuss some of the important SEO techniques that can be used to help optimise your website.
Long Tail Key Words – How To Take Advantage Of Them?
Keywords have one of the most vital contributions when it comes to optimising your digital content. Keywords or key phrases are basically the collections of words that users enter into a search engine when searching for information/products/services. You can reach your target viewers by choosing the right keywords and optimising your website around these words/phrases.
Now let’s throw the spotlight on rather critical analysis. When working on digital content creation you may come across something called long-tail keywords. What are these? Well, to simplify, long-tail keywords are keywords that have a higher number of words. These are a longer collection of keywords that help to specify your search option and can sometimes be seen as low hanging fruit when it comes to SEO.
For instance, if you need to buy pastel colours pencils for your child, what you do? You simply open Google and type “buy pastel colour pencils for children” – and you get served with a choice of relevant online shopping websites with a collection of pastel coloured pencils. This group of keywords that you just used is a long-tail keyword. If you had searched for only “pastel colours” instead, you would have ended up with a more varied search result that might not be useful.
However, you must understand the advantages of using long-tail keywords in your digital content. Here are a couple of examples:
• Enhances Specific Content Search
When you add long-tail keywords, you actually shorten the searching options. Therefore, you avoid getting lost amongst the noise so to speak. To simplify, here is an example. Suppose you own a website that sells “home-based gardening equipment”. Now if you use a generic keyword like ‘gardening’ you would fall under many profound competitors with other gardening sites. So for example, to avoid this you can use long-tail keywords like, “beginner tools for home-based gardening” that are very specific to your product, service or niche.