Local SEO should form part of nearly all businesses wider SEO strategy. This includes even larger businesses who have multiple locations as the benefits to your business are invaluable.
As explained in the short video shown below that has been created by Entrepreneur, Google My Business Page should be your first port of call. When creating your listing remember to fill in all the fields and get as much information as possible into your listing. Google places huge importance in delivering the correct information to its users and by ensuring that you add as much information about your business as possible, you giving yourself the best possible chance of ranking, certainly locally and certainly for your brand name at a minimum.
Where possible it is also worth getting your details into local directories and ensure that there is plenty of continuity in all that you do. For example, ensure that you are using the same contact phone number and email address each time you submit your details. Another important area to ensure that you get covered correctly is your social media pages. Ensure that you get pages verified and that your business pages and Google + pages are all displaying the same messages and branding.
This may sound really obvious and basic – but continuity is a really important aspect within your branding. If you work with and have a good relationship with other local businesses then why not reach out and speak to them and ask them if they would be willing to link to your website from theirs? This local connection cannot be overlooked and providing there is some level of relevance there, this should help improve your local SEO.
I hope you have learned something from our blog entry today and if you have any thoughts, suggestions, comments or ideas they please do reach out and leave a comment in the box below. If you have liked what you have read and are interested in working with Herd Marketing then please fill in the contact form on our Contact Us form and one of our marketing professionals will be in touch.