On Site SEO
When it comes to SEO there are a number of strategies that can be used and implemented to help make your website rank higher in the major SERP (search engine results pages). In SEO, this can typically be broken down into On Site SEO and off site SEO. Today I am going to be looking at some of the techniques that we use here at Herd Marketing when we work both on our own website and our clients websites with our on site SEO work.
Page Speed – this is possibly one of the most important aspects of on site SEO. Page speed has been shown to have a very positive effect on websites organic ranking. It is a crucial element of optimising your website and large online companies such as Amazon have acknowledged that saving milliseconds from their page loading time has increased sales/revenue drastically.
Page Titles – This may sound very obvious, but ensuring that your website has a good, relevant title with a keyword rich meta description on all pages of your website is important. On WordPress built websites, the Yoast SEO plugin makes this task very easy. Read our previous blog on essential plugins for WordPress websites to find out more.
Alt Tags – ensure that all images on your website have alt tags. These are used by screen readers for internet users who are visually impaired and it is important that these are added to your websites images. This is quite a quick and easy task to do on most website platforms and it’s important to get a good, relevant description applied for your alt tags.
SEO Friendly URL’s – When you create a new page on your site, make sure that the new url is relevant/same as the page name and title. Friendly url’s are simple to implement and are an important aspect of on page SEO.
Responsive Design – Having a website that is mobile responsive is a real must have nowadays. Mobile search now accounts for almost half of all search, hence why having a responsive site is considered an integral part of your on site SEO.
Content – Adding good relevant content can add real value to your website visitors, thus keeping them on your website for longer. In turn this has a positive effect on your SEO as it reduces your bounce rate. If you write a regular blog this is also a great way of adding new content and it is advisable to keep your blog up to date.
Out Bound Links – This may sound counterproductive but by linking to powerful, authoritative websites that are leaders in your industry this helps Google identify your subject matter and what the topic of your site/blog is about.
In Depth Articles – if you write a blog, try where possible to write an article that has some real length and value to it. This shows major search engines that you know what you are talking about and are experts in your field.
Site Security – Google and other major search engines now take website security very seriously, so much so that this is now considered as part of their ranking factors. Ensure that your website runs on HTTPS – there are many different types of SSL certificates available from many different suppliers and costs vary, but all websites should now really be running on HTTPS.
I have only covered a small number of on site SEO essentials here, there are many other factors that can be influenced on your website that will help you to rank better in organic SERP. If you have enjoyed what you have read here today and are looking to work alongside a forward thinking agency, then please do contact us and one of our digital marketing professionals will be in touch.