Search Engine Optimisation has grown and changed a lot in recent time and for beginners, it can be something of a minefield to navigate. In today’s entry, I’m going to talk about some of the basic and simple things that you can do that will help your website rank.
Ensure your website is well populated and filled with good quality, relevant content. Keep this content fresh, up to date and easy to read. Make it engaging and when writing it think of yourself as the end user – you’re trying to add value to the reader so that they will get something from reading your story.
Make sure that your website is laid out well and is mobile responsive. UX (user experience) is an important part of search engine optimisation. This is true for both your mobile site and also your desktop version.
There is a fair amount of evidence available online that backs up the importance that search engines place on site speed. Keep your website well optimised for speed and bear in mind things such as image size and caching of images. This will go some way to helping improve the speed of your site.
This is one of the most important aspects of SEO, getting good quality, relevant backlinks take time and patience. In my experience, it is always worth spending a bit of time contacting site owners and webmasters and asking for links. A good way to do this is via blogging. If you write a blog and reference to another blogger, company or person then why not reach out and let them know you have done this? If you use influencers or brand ambassadors, it is also worth asking them if they can add links to thier websites or social media accounts to your website.
Keep your social media active – try and get as much interaction with customers, fans and brand ambassadors. Social signals now play a key role in major search engines such as Google, thus making social a key part of your SEO strategy (as well being a key part on its own within digital marketing).
Google My Business
This is a free tool that Google offer – make the most of it and utilise it fully. Ensure your website, opening hours, social pages and pictures are added and kept up to date. Use it to post regularly as well and add plenty of pictures to your Google My Business page. Bing also offers a similar tool called Bing Places. It is worth taking advantage of this as well, however, ensure the information is the same across both Bing Places and Google My Business.
Across all digital marketing tools, it’s important to keep your messaging and branding the same. Potential customers need to be able to recognise your company in an instant and this will help. Another important point is to ensure that your address and contact details are the same across all platforms. Continuity of correct information is also a ranking factor within Google.
I hope that this entry has given you a brief understanding of some basic SEO techniques and that you can use and implement some of these on your own website within your own business. If you think I have missed something important please do leave a comment in the box below and I will happily try and answer any questions you may have.