This lets us identify your current strategy and find out what you are happy with, what needs improving and what your main aims and objectives are for the future. This is gives us a good starting point so we can clealry identify improvements moving forwards.
Upon completion of our audit, we will provide you with a written report highlighting our finding and also marking out recommendations that will help you to achieve your corporate objectives. Examples could include undertaking SEO work.
In order for us to develop a successful digital marketing strategy we need to understand what your market looks like. To do this we undertake a complete competitor analysis of your market and identify competitors. We then consult with you to clarify our finding on what techniques that your competitors are using, with the aim of finding a competitive advantage that we can exploit for you.
Digital Marketing Audit
A full audit of your websites current performance and health will give us an in dept view of your website and will highlight good points and also areas for improvement. In consultation with yourselves, we would like access your Google Analytics and/or Google Search Console – this will allow us start our audit and begin making a start on the your digital marketing strategy.
When creating your Digital Marketing Strategy there are a number of factors to consider and think about, such as what is your primary objective – what do you want to achieve from your digital marketing?
Ultimately most business will say they want more sales or more leads coming into their sales team. In reality though, this is not really a SMART goal and at its core, lacks direction. This is where we come in – at Herd we have been working in the digital marketing sector for over 12 years and we work with business owners and directors to help develop a successful strategy that will deliver you the results that you want.
In today’s digital marketing world there are many tools that we use to help us measure and track marketing budgets and spends. These tools help us to identify trends such as seasonal shopping and school holidays – both of which can have either a positive or negative impact on your business depending on your sector.
Our experience in working with many businesses from various different industries has given us a unique insight into market trends and this experience is what will help us to deliver a successful marketing strategy for your business.
Find out how we can help you grow your business online
Your digital strategy should be having a direct impact on your business bottom line. If you’d like to find out how we can help you achieve better results, get in touch today! Simply fill in the form below and one of our marketing professionals will be in touch.
Alternatively, please call us on 0151 721 1628