Google Ads offer a great way to increase traffic to your website and when managed and created well can offer a good ongoing ROI for business users. Today I want to talk about managing Google Ads and how to use them in an efficient way to ensure that you are getting most from your digital…
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Social media marketing is now one of the most popular forms of all digital marketing and here at Herd Marketing we work with a variety of companies who use our services to increase traffic, enquiries and sales via their Facebook pages and ads. In today’s entry we are going to cover some of the marketing…
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Google My Business is a free tool offered by Google and it is aimed at local businesses and has a number of benefits for those who chose to use it and optimise and update it regularly. In today’s blog I’m going to talk a little about why it’s important to use this tool and how…
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Search Engine Optimisation has grown and changed a lot in recent time and for beginners, it can be something of a minefield to navigate. In today’s entry, I’m going to talk about some of the basic and simple things that you can do that will help your website rank. Content Ensure your website is well…
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In today’s fast paced world and with the advent of mobile technology it has become more and more important for businesses to ensure that their website presence also encompasses the mobile or hand held device arena. Today’s mobile search on Google alone accounts for 58% of all searches meaning that it is now imperative as…
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As we all now, Content Marketing is a now a widely accepted form of digital marketing and for marketers it is often easy to write good, creative and valuable content for industries such as sport or news. For duller and less interesting industries such as finance or insurance it can be a little harder to…
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Hints and tips on how to generate more leads via LinkedIn. In today’s entry, I want to talk about using LinkedIn and how when used correctly, it can help to generate more leads and business for your business. I often find on social media platforms and on marketing news outlets that you need to be…
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Pay per click or PPC as it is also known is a great digital marketing tool that can really increase and drive traffic to your website and can also recapture previous website visitors via dynamic remarketing ads. Paid search has been a popular tool for digital marketers for many years now since Google first released…
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Lead generation ads via Facebook can offer both B2B and B2C advertisers with good ROI and this has been part of the reason that nearly 25% of all digital marketing spend now comes via social media. In recent weeks Facebook has not had the best of press with the Cambridge Analytica scandal that has been…
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