In our latest podcast, we visited the Material recording studio in Liverpool and Mark, our MD and Phil Waring, a startup consultant at Nova, spoke about the rise in influencer marketing and how, when done correctly, it can be a great way of increasing sales and revenues. We also spoke about WhatsApp and how we…
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There was a time when paid search was the sole domain of Google, then Microsoft rolled out their paid platform on Bing and things where moving along nicely when suddenly, Facebook arrived on the scene. Fast forward to today and its 10 years since Facebook offered it paid services ads and what was once a…
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Lead generation ads via Facebook can offer both B2B and B2C advertisers with good ROI and this has been part of the reason that nearly 25% of all digital marketing spend now comes via social media. In recent weeks Facebook has not had the best of press with the Cambridge Analytica scandal that has been…
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