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Author: Mark

Content Marketing

Creating Quality Content

There has been much hype recently about content marketing and how content is king for websites. Whilst there is some truth in this, there are a number of points to consider and think about when undertaking content marketing for your website. For example, it’s not as simple as just writing out thousands of words with…
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Social Media Marketing Blog Image

Social Media Marketing

Social media marketing has become one of the best ways to attract, inform and engage with potential customers and clients and in today’s article we are going to be looking at some of the most popular platforms and the tools available to use when marketing on these websites. Firstly we are going to take a look…
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Off Site SEO Techniques

Off Site SEO

Off-site SEO or Off Page SEO as it is also known, plays a large part in the overall success of your wider organic search strategy. Off Page SEO includes implementing various different techniques and in todays blog entry we are going to take a closer look at some of the popular white hat techniques that…
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On Site Search Engine Optimisation

On Site SEO

When it comes to SEO there are a number of strategies that can be used and implemented to help make your website rank higher in the major SERP (search engine results pages). In SEO, this can typically be broken down into On Site SEO and off site SEO. Today I am going to be looking…
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Liverpool SEO

SEO in Liverpool

Local SEO is an important part of your overall SEO strategy and can often lay the ground work for good SEO results nationally and sometimes even internationally. In today’ entry though, I want to focus solely on talking about Local Search Engine Optimisation. In very competitive industries in certain areas such as larger cities it…
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Google Ads Management

Managing Google Ads

Google Ads offer a great way to increase traffic to your website and when managed and created well can offer a good ongoing ROI for business users. Today I want to talk about managing Google Ads and how to use them in an efficient way to ensure that you are getting most from your digital…
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Facebook Ads Image

Facebook Ad Management

Social media marketing is now one of the most popular forms of all digital marketing and here at Herd Marketing we work with a variety of companies who use our services to increase traffic, enquiries and sales via their Facebook pages and ads. In today’s entry we are going to cover some of the marketing…
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Optimising Your Wordpress Site

Optimising Your WordPress Site

Here at Herd Marketing we work with a number of businesses from nearly all sectors and we often get asked how to optimise an existing WordPress site so that it gets found by more people online and ultimately, leads to more sales or enquiries from the website. In today’e entry we are going to look…
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Google My Business

Using Google My Business

Google My Business is a free tool offered by Google and it is aimed at local businesses and has a number of benefits for those who chose to use it and optimise and update it regularly. In today’s blog I’m going to talk a little about why it’s important to use this tool and how…
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SEO Basics

SEO Basics

Search Engine Optimisation has grown and changed a lot in recent time and for beginners, it can be something of a minefield to navigate. In today’s entry, I’m going to talk about some of the basic and simple things that you can do that will help your website rank. Content Ensure your website is well…
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