Get more organic traffic with SEO Services from Herd Marketing. 

SEO or Search Engine Optimisation as it is also known is the practice and development of making a website rank and show on major search engines organic/natural listings. There are many reasons why ranking well on these major search engines is important, but principally from a commercial point of view, organic listing simply convert better in terms of sales and leads than other forms of digital marketing.

SEO is a dynamic and fast-moving practice that sees search engines develop and update their ranking criteria and algorithms fairly regularly, as such it requires expert search engine marketers to manage and work on websites so that sustainable results that last can be delivered for businesses.

This is where Herd Marketing comes in – we develop and work on SEO strategies for our clients that are ethical and use only white hat SEO techniques and practices so that we can provide continuous ongoing results for our clients.

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Search Engine Optimisation

We are specialists in what we do…

Our team are experts in what they do and we work with both local and national clients from across the UK. By utilising our expertise in search engine optimisation, we have built long-lasting relationships with our clients that continue to provide an ongoing ROI.

Here at Herd Marekting our aim is to improve the online presence of businesses and ensure they stay ahead of their competition. We achieve this through in-depth SEO strategies, including keyword research, link building, on-page SEO, content marketing, technical SEO and local SEO.

As SEO specialists, we strive to improve your visibility in the organic search results to deliver high quality, targeted traffic to your website. The core of our work revolves around designing and implementing an effective and bespoke SEO strategy for your business.

From analysing your website’s current SEO status, conducting a comprehensive competitor analysis to building a thorough and effective plan of action, we cover all aspects to provide a comprehensive SEO solution.

Whether you’re a start-up, a small local business or a large national company, we have the skills, knowledge and resources to boost your rankings and enhance your online visibility.

As a team, we are proud of the relationships we have built with our clients. This stems from our transparent communication, measurable results, and commitment to continual learning and development to stay updated with the evolving SEO landscape.

When you partner with us, you not only gain a robust SEO strategy but a team that’s committed to ensuring your business achieves its digital marketing goals.

Choose Herd Marketing for dedicated, specialist SEO services and watch your business thrive online.

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If you are serious about taking your marketing to the next level and want a results-driven partner to work on your digital marketing campaigns, hit the Get a Quote button & we’ll be in touch.

Alternatively, please call us on 0151 453 6580.

One of the key benefits of search engine optimisation is just how measurable it is and in recent times there have been a plethora of SEO tools released onto the market to help digital marketers measure organic ranking.

Our approach to organic search is both methodical and scientific and we use only whitehat techniques that will add real benefit to your website and business as a whole.

There are many factors within search engine optimisation that help get your website ranked and it is vital to try and cover as many of the known factors as possible. There are over 200 ranking factors that influence the way in which Google views, reads and ultimately displays your website within its SERP.

Although Google never really confirms or denies these ranking factors that its algorithms use, certain ones are known to be more important than others. For example page loading speed and good quality, relevant backlinks are known to vastly help improve a website’s organic rankings.

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Search Engine Optimisation

Core Components of Search Engine Optimisation

SEO is made up of many different component parts, which all come together and complement one another in your quest to reaching the top of SERPs on Google. This includes the following core SEO services, all of which are available at Herd Marketing.

Technical SEO

Technical SEO refers to the process of optimising a website’s infrastructure and technical elements to improve its visibility and ranking in search engine results pages (SERPs). It is a crucial aspect of SEO that focuses on making a website more easily crawlable and indexable by search engines.

Improve Your Technical SEO

On-Site SEO

On-Site SEO, also known as on-page SEO, is the process of optimizing various front-end and back-end components of your website to improve its visibility in search engines and rank higher for relevant keywords and phrases. This optimization is aimed at making your site more friendly to search engines. 

Get Help with On-Site SEO

Off-Page SEO

Off-page SEO refers to actions taken outside of your own website to impact your rankings within SERPs. Unlike on-page SEO, which involves elements like content optimisation within your own site, off-page SEO focuses on improving your site’s authority from an external perspective

Rank Better with Off-Page SEO

Local SEO

Local SEO, or local search engine optimisation, is a strategic process aimed at enhancing the visibility of your local businesses in geographic-specific search queries. It’s particularly important for businesses that have a physical location or serve a specific geographic area, for example local coffee shops.

Improve My Local Search Presence

Herd Marketing Online Resource Centre…

Our online resource centre offers a plethora of useful in-depth articles that provide hints and tips on all things digital marketing related. Read, share, comment and engage with us on these pages.

Search Engine Optimisation (SEO) – Frequently Asked Questions


Search Engine Optimisation (SEO) is the practice of enhancing a website's visibility and ranking on search engine results pages. It involves employing various strategies and techniques that help a website appear higher on search results, increasing the quantity and quality of traffic. SEO can involve improving the site's content, usability, credibility, use of relevant keywords, and ensuring the site is well-designed, fast, and mobile-friendly. It's crucial for digital marketing as it makes a website easily discoverable by users searching for terms relevant to the website's industry or brand.

SEO (Search Engine Optimisation) is important for your business for several reasons:

1. Increased Visibility: SEO helps your business to rank higher in search engine results, making it more visible to potential customers. The higher your business ranks, the more likely people are to click on your website.

2. Greater Credibility: People tend to trust the websites that appear on the first page of search engine results. So, a higher ranking also increases your business's credibility.

3. Cost-effective Marketing: SEO is a cost-effective form of digital marketing. Unlike paid advertising, you do not need to pay for each click or impression. Once your website ranks high, it can stay there for a considerable period of time, continuously bringing in organic traffic.

4. Increased Web Traffic: SEO can help drive more traffic to your website. By using keywords that your potential customers are searching for, you can attract more relevant traffic - people who are more likely to be interested in your products or services.

5. Better User Experience: SEO involves making your website more user-friendly. This includes improving site speed, making it mobile-friendly, easy navigation, and adding useful content. This can improve user experience, making visitors more likely to stay longer and take desired actions.

6. Improved Conversion Rates: With more visibility and credibility, as well as a better user experience, you can enjoy increased conversion rates. Visitors are more likely to become customers when they can find your website easily, trust your brand, and navigate your website without difficulties.

Search Engine Optimisation (SEO) works by optimising website elements like keywords, content, site design, backlinks, etc. to increase the site's visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Here is a more detailed step by step:

1. Keyword Research: SEO starts with keyword research. The goal is to find out what keywords or phrases people are using to search for information related to your industry or business. These keywords need to be strategically placed in the website’s content, meta tags, and URLs.

2. On-Page SEO: This involves optimising the individual pages of the website for specific keywords. This includes using the keyword in the title, meta description, headers, and content of the page. On-page SEO also involves optimising images, using schema markup, and ensuring the page loads quickly.

3. Off-Page SEO: This refers to the actions taken outside of your website to impact your rankings within search engine results pages (SERPs). This is done by creating high-quality backlinks (links from other websites to your own). These can be obtained through guest blogging, influencer marketing, or social media marketing.

4. Technical SEO: This involves making the website easier for search engine bots to crawl and index. This includes creating a sitemap, using a [LINK] file to guide bots, improving site speed, optimising for mobile, and implementing secure sockets layer (SSL) to protect user information.

5. Local SEO: If you run a local business, you would also engage in local SEO. This involves creating a Google My Business profile, acquiring reviews, and optimising for local keywords.

6. Monitoring and Analysis: SEO involves constant monitoring and analysis to determine the effectiveness of your efforts and make necessary changes. This includes monitoring keyword rankings, organic traffic, bounce rate, conversion rate, etc. Tools like Google Analytics and Google Search Console can be used for this.

Search engines like Google, Bing, and Yahoo use complex algorithms to understand and rank pages appropriately in search results. But remember, these algorithms often evolve, so it’s important to adapt your SEO strategy as the industry changes.

Seeing results from SEO typically takes around 4-6 months. However, this can vary greatly depending on a number of factors such as the age of your website, the amount of content on it, your previous SEO efforts, and the competitiveness of your industry. Results should continue to improve over time. It's also important to note that SEO is an ongoing process and requires regular monitoring and adjustments.

Regularly updating your website content is important for SEO. The exact frequency can depend on your business type and size, and how much new content you can realistically create. A common recommendation is to update your website at least once a week, but many experts advise more frequent updates, such as two or three times a week. Google appreciates fresh content, so frequent updates can lead to higher search engine rankings. Additionally, regularly updating your site can increase traffic, user engagement, and customer retention.

Keywords are words or phrases that people type into search engines when they are looking for specific information or answers. In terms of SEO (Search Engine Optimisation), keywords are used to help search engines understand what a particular webpage or website is all about, so it can accurately populate the results when a user conducts a search related to that keyword or keyword phrase.

They are important in SEO for several reasons:

1. Improved Search Rankings: When your content includes relevant keywords, search engines are more likely to rank your website higher on search engine results pages (SERPs).

2. Increased Web Traffic: As your website begins to appear more frequently in search results, more people will visit your website.

3. Higher Quality Traffic: If you use specific and relevant keywords, you're more likely to attract visitors who are interested in what you're offering.

4. Better User Experience: If your content contains relevant keywords, it will be more helpful to users who are looking for information related to those keywords.

5. Improved Conversion Rates: Relevant keywords can attract potential customers to your site. If they find what they are looking for, they are more likely to make a purchase.

Remember, though, the use of keywords should be balanced. Keyword stuffing, or the practice of overusing keywords in your content, can lead to penalties from search engines.

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Alternatively, please call us on 0151 453 6580 Monday – Friday 09.00 – 17.00.

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