The Importance of Off Page SEO
As the title suggests, the SEO techniques digital marketers use without amending or updating any aspects on an actual website is called off-page SEO. Optimising and improving your website to improve UX and reduce page loading time for example, these are known as on site SEO techniques.
In today’s article, we are going to be focusing on Off Page SEO (also known as off site SEO to some).
What Is Off-Page SEO?
Off-page SEO embodies anything you do outside of the website to generate traffic and to improve its search engine rankings.
When we talk about off-page SEO, the very first thing that comes into mind is building external links, given that building links for your website is a major part of off-page SEO, however, it goes beyond just creating authoritve and relevant backlinks. Generally speaking, off-page SEO has a big influence in how well your website ranks in search engines organic ranking and SERP.
Some basic examples of off-page SEO techniques include collaborating with other reputable platforms on internet by linking your website through blogposts, infographics and even answering questions on forums for example.
Research suggests that 68% of online activities begin with a search on Google or other major search engines. This statistic highlights the importance of SEO and acts as a reminder that if you haven’t utilised off-page SEO techniques to rank your site, it is certainly something that you should consider looking at.
Why Is Off-Page SEO Important?
There are over 200+ ranking factors that define your website’s position in SERP – some important factors to take in consideration are on-page and off-page SEO of your website.
Off-page SEO gives Google a good indication of how the world perceives your website. A top-notch , well maintained and useful website is more likely to have backlinks, or you can say, references (links) from other websites. I always try and explain links as a vote of confidence of sorts and the more you get, the more respected you become in your field.
Why does it matter so much to Google? Because Google strive to deliver the best results based on user intent. Google organic search results are generally very good and often provide users with what they are looking for. By having your off site SEO fully optimised, you are making it easier for Google and other search engines to see the value in your website, thus moving you up the ranking in SERP.
Additiionally, a high-quality website is more likely to have regular social media mentions like Tweets, Facebook likes Instagram hashtags or pins for example. If your website’s link is shared among online communities or is bookmarked, it will generate more traffic and create some deep rooted socially approved backlinks. This is a good example of how off site SEO and social media marketing often correlate with oneanother.
Benefits of Off-Page SEO
If you’re a website owner with a good off-page SEO strategy on hand, it can benefit you in the following ways:
Increase Search Rankings
Off-Page SEO helps in ranking higher in SERP – which means more traffic and opportunities for increased conversion rate.
More Referring Domains
The number of referring domains your website has indicates to Google that more and more people are talking about your business. It also generates more organic traffic in the longer term. Moreover, you’ll be getting traffic from various sources i.e. social media, forums, Q/A sites, and more.
Great Exposure for Your Website
A website that ranks well in SERP will naturally get more website visitors and a posititve result of this is that your website get more sales and/or enquiries. This increased exposure can have a very positive effect on your business.
Best Off-Page SEO Techniques and How to Implement Them
Are you looking for the best off-page SEO techniques to get more visibility and improve your SEO? The following off-page SEO techniques will not only help get you more traffic but may improve your SERP ranking as well.
Create Shareable Content
Compelling content is always the winner when it comes to SEO. Curating amazing and worth-reading content is a smart way to drive traffic to your website and to generate natural backlinks as references or via socil media sharing.
To do this however, you will have to invest time in researching how to curate relevant content for your website. My advice us keep it fresh, updated, and ensure that the content is shareable on social media platforms.
Write Guest Blog Posts
There are many popular and high quality blogs are always looking for a guest post from different authors. Writing an amazing piece of content and reaching a audience in this way can be an effective off-page SEO technique.
Moreover, do not go after the quantity of the links but rather the quality of the links. Do not choose one guest blog site to upload dozens of posts linking to your site. Instead, aim for multiple platforms for more quality links.
Engage on Social Media Platforms as Much as You Can
Social media engagement is a major part of off-page SEO and generating good social media engagement will not only help your business grow, but will also help to increase the number of natural links back to your website.
If you own a B2B company, LinkedIn is the best place to interact with your potential customers. However, if your business relates more to a general audience, Facebook, Twitter, and Instagram are some awesome platforms that are free to market your business on.
Make sure to engage with your audience through comments, reply to their feedbacks and even ask questions. People love to talk, especially about themselves, so ask an open ended question that loosely correlate with your products or services. This will help with your engagement and reach of your posts.
Make Use of Social Bookmarking Sites
Social bookmarking sites are, no doubt, the best platforms to promote your website or blog.
All you have to do is bookmark your website, a particular webpage, or your blog post on multiple popular social bookmarking websites. Some popular social bookmarking sites are Slashdot, Tumblr, and Reddit.
Be A Member of Search Forums
To make a firm connection with online communities, try participating in search forums closely related to your blog or business.
Make sure to answer peoples’ questions regarding your business/blog, give your advice/suggestions, and reply to threads.
Blog Directory Submission
Directory submission is another unique way to build natural links that lead to your website. Search for leading blog directories in your niche and submit relevant blogposts with links – redirecting people to your website. .
Make Creative Infographics
Infographics are getting a lot of attention on the internet. Submit your infographics on popular infographics websites and give backlinks to your blog or website.
The image sizes vary with each website so make sure you upload the right size.
Share Business-Related Documents
Creating and sharing business-related documents can really help. Create documents with compelling content, convert them to PDF format, and submit them on various platforms for better visibility.
Additionally, if you have time you could also create a short e-book and publish it on various platforms, such as Amazon for example.
Apart from these amazing techniques, you can utilise off-page SEO tools to monitor or track your links. Having a good off-page SEO strategy does not only generate traffic but also improves your online authority.
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