Search Engine Optimisation
Get the most out of your website – ensure it is found by the correct people!
Search engine optimisation is vital if you want to increase sales and/or leads into your business. Organic traffic typically converts much better than paid search and is something that all companies should implement within their digital marketing strategy.
SEO for eCommerce involves using a number of different techniques to help get your website indexed and ranked in Google and Bing. This can involve techniques such as content marketing, link building and page size compression.
On larger eCommerce websites or websites that are image heavy extra consideration needs to given to compressing the images as much as possible to help with page loading time. These are just a handful of things that we would look at when conducting an SEO audit or when completing SEO for our clients.
If your business places an emphasis on targeting its local customers, then local SEO should be an important part of your overall digital marketing strategy. Google my Business is a free tool that can be used as a good starting point to optimise your local SEO.
Your website itself should also be optimised to reflect your location, if local SEO is part of your strategy. Examples of this could include embedding a Google map on your contact us page and adding your local town name to your meta tags and page titles.
A thorough SEO audit is a perfect way to explore your current website and analyse both positive and negative factors that influence your current ranking. An audit will identify areas for improvement and will help form the beginning of your digital marketing strategy.
A full audit of your websites current performance and health will give us an in-depth view of your website and will highlight good points and offer suggestions for areas that need refining. In consultation with yourselves, we would like to access your Google Analytics and/or Google Search Console – this will allow us to start our audit and begin making a start on your digital marketing strategy.
New Website SEO
If you are launching a new website or have recently launched a new site then getting your SEO right early on can really speed up the process of getting the website ranked well.
Things such as setting permanent 301 redirect for old website URLs is something that should be done before the launch of your new website if possible.
The overall structure and architecture of your website will also play a part in how quickly and how well it can be read and indexed by major search engines.
Find out how we can help you grow your business online
Your digital strategy should be having a direct impact on your businesses bottom line. If you’d like to find out how we can help you achieve better results, get in touch today! Simply fill in the form below and one of our marketing professionals will be in touch.
Alternatively, please call us on 0151 721 1628