Opening up an online shop or business is both rewarding and challenging. There are a number of important points that need consideration before, during and after the launch of your website. In today’s entry, we are going to talk about some of the important aspects of getting started online, that if done correctly, will make…
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Welcome to the latest Herd Marketing podcast – in this episode, we talk about and discuss paid search, in particular, Google Ads and then we move on to how Herd Marketing came to be and finally, we conclude with our thoughts and ideas on how we think WhatsApp will evolve in the not to distant…
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When deciding to work with a digital marketing agency, there are a number of important questions and considerations that you will be thinking of. In today’s blog entry we are going to try and cover some of these questions that you may have and we will also try and answer them as well. If you…
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In our latest podcast, we visited the Material recording studio in Liverpool and Mark, our MD and Phil Waring, a startup consultant at Nova, spoke about the rise in influencer marketing and how, when done correctly, it can be a great way of increasing sales and revenues. We also spoke about WhatsApp and how we…
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E-Commerce marketing has evolved and grown so much in recent times and today’s digital landscape is vastly different from that of 10 years ago. In today’s entry, we are going to look at some of the tools and techniques that we have used for our clients when marketing their online e-commerce store. PPC – pay…
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Last week Mark Baker, our MD and Phil Waring from NOVA visited the Material Studios in Liverpool and recorded our first podcast. We plan on making this a regular feature within our blogs and will aim to add value to our readers and listeners with our content and subject matter. During the recording, ‘consistency’ came…
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There has been much hype recently about content marketing and how content is king for websites. Whilst there is some truth in this, there are a number of points to consider and think about when undertaking content marketing for your website. For example, it’s not as simple as just writing out thousands of words with…
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Off-site SEO or Off Page SEO as it is also known, plays a large part in the overall success of your wider organic search strategy. Off Page SEO includes implementing various different techniques and in todays blog entry we are going to take a closer look at some of the popular white hat techniques that…
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There was a time when paid search was the sole domain of Google, then Microsoft rolled out their paid platform on Bing and things where moving along nicely when suddenly, Facebook arrived on the scene. Fast forward to today and its 10 years since Facebook offered it paid services ads and what was once a…
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