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Tag: Digital Marketing

Influencer Marketing & Social Media Podcast

Influencer Marketing and Social Media Podcast

In our latest podcast, we visited the Material recording studio in Liverpool and Mark, our MD and Phil Waring, a startup consultant at Nova, spoke about the rise in influencer marketing and how, when done correctly, it can be a great way of increasing sales and revenues. We also spoke about WhatsApp and how we…
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E-Commerce Marketing

Digital Marketing for E-Commerce​

Listen to our latest podcast where we talk about social media marketing, consistency in marketing and how Herd came to be. E-Commerce marketing has evolved and grown so much in recent times and today’s digital landscape is vastly different from that of 10 years ago. In today’s entry, we are going to look at some…
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Herd Marketing Podcast Recording

Herd Marketing Podcast

Last week Mark Baker, our MD and Phil Waring from NOVA visited the Material Studios in Liverpool and recorded our first podcast. We plan on making this a regular feature within our blogs and will aim to add value to our readers and listeners with our content and subject matter. During the recording, ‘consistency’ came…
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Content Marketing

Creating Quality Content

There has been much hype recently about content marketing and how content is king for websites. Whilst there is some truth in this, there are a number of points to consider and think about when undertaking content marketing for your website. For example, it’s not as simple as just writing out thousands of words with…
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Off Site SEO Techniques

Off Site SEO

Off-site SEO or Off Page SEO as it is also known, plays a large part in the overall success of your wider organic search strategy. Off Page SEO includes implementing various different techniques and in todays blog entry we are going to take a closer look at some of the popular white hat techniques that…
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Paid Search Digital Marketing

Paid Search Digital Marketing

There was a time when paid search was the sole domain of Google, then Microsoft rolled out their paid platform on Bing and things where moving along nicely when suddenly, Facebook arrived on the scene. Fast forward to today and its 10 years since Facebook offered it paid services ads and what was once a…
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Google Ads Management

Managing Google Ads

Google Ads offer a great way to increase traffic to your website and when managed and created well can offer a good ongoing ROI for business users. Today I want to talk about managing Google Ads and how to use them in an efficient way to ensure that you are getting most from your digital…
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Facebook Ads Image

Facebook Ad Management

Social media marketing is now one of the most popular forms of all digital marketing and here at Herd Marketing we work with a variety of companies who use our services to increase traffic, enquiries and sales via their Facebook pages and ads. In today’s entry we are going to cover some of the marketing…
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Google My Business

Using Google My Business

Google My Business is a free tool offered by Google and it is aimed at local businesses and has a number of benefits for those who chose to use it and optimise and update it regularly. In today’s blog I’m going to talk a little about why it’s important to use this tool and how…
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SEO Basics

SEO Basics

Search Engine Optimisation has grown and changed a lot in recent time and for beginners, it can be something of a minefield to navigate. In today’s entry, I’m going to talk about some of the basic and simple things that you can do that will help your website rank. Content Ensure your website is well…
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