WordPress Websites and The Benefits to Small Businesses
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Some of you may remember back when business owners and entrepreneurs had to go lockdown a developer just to make minor changes to their websites and content. That all changed with the introduction of WordPress, making the management of websites far simpler and easier. It was a total game-changer for everyone involved, especially small business owners!
You have probably already heard about WordPress before, as it is the perfect blogging tool, but did you know that the more accurate term for it is CMS (Content Management System)? By using this platform, you have the potential to build a fully interactive website. WordPress is used all over the globe by millions of people as their preferred platform for web development. There are a variety of reasons that detail why it’s so popular, but in this article, we’re going to go over why WordPress is an ideal option for your small businesses.
WordPress is a Free Open Source Platform
Let’s come out of the gate strong and tell you arguably the number one reason why this platform is so widely used and so powerful. It is free open source platform! Once you finish up the free download, all you need to do is install it on your website or a local sandbox environment with simplicity and then you’re free to do whatever you want with it. Since WordPress has emerged, small business owners have been able to get great looking, professional websites at an affordable rate.
It’s Safe, Secure and Reliable
You may be thinking that since it’s free and open source, it may not be the safest or most reliable platform available on the market, but the truth is, it’s practically the best. Because WordPress is a strong CMS and web development platform that has a constant flow of consistent ongoing work, it was designed to be as secure as possible. Some people are downright shocked to learn that regarding security provided, WordPress ranks at the top of the charts. How do they stay on top? By rolling out regular updates and security patches the platform stays up to date thus creating a safer website environment for users. If that’s not enough, there are various ways of improving your website’s security by implementing plugins or other basic precautions that are also available right on the platform.
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It’s incredible User Friendly
WordPress was created to be a powerful tool that technically savvy people could use to achieve the precise results they want, while also providing a simple and smooth experience for average users. At its core, the platform is very powerful and allows for a great user experience. Overall the layout is very interactive and user-friendly regardless of your technical skill level, which allows users to effortlessly create web pages, menus, posts, and forms, plus more. You can manage media such as videos and pictures with zero hassle and little to no experience.
Plugins Galore
To add some more functionality to your website, you can take advantage of the thousands of available WordPress plugins. Many of them are free, but there are a few that come with a small cost. There are legitimately tens of thousands of pre-developed plugins stored in the WordPress plugin directory and if that’s not enough for you, there are plenty more premium ones available from marketplaces such as Pippin’s Plugins, CodeCanyon, ThemeIsle, and more. Plugins are typically very easy to use and even easier to install, plus they help to add layers of additional functionality to your website.
SEO Optimised
If you have a website and you’re not using search engine optimization, you might as well have no website at all. For those who develop websites, or know their way around website development, they’ll tell you how important it is to take the SEO perspective into mind when starting the website building process. Thankfully, this issue has been resolved with WordPress as websites developed on this platform are SEO optimized by default, making them already acknowledged by search engines.
In Conclusion
If you’re a small, local, or startup business, looking to gain a strong web presence, you’ll find that it can be quite a daunting task. Having a reputable online presence can come with fees, wasted time, and extra unneeded effort which is not the road you want to take. As this article has highlighted, the solution to these concerns is to use the WordPress platform for your business website. All you need to do is download it and get started developing the website of your dreams for the well-being of your business.
I genuinely hope that this article answered any questions or concerns regarding how small and local businesses could benefit by using WordPress as their preferred CMS. Being a business mogul or entrepreneur, it is your responsibility to not only make smart decisions but also make the right decisions at the right time to create the best chance of success. Don’t overthink it, just install WordPress and take advantage of all the amazing features that this powerful platform has to offer.
If however, you would prefer a professional to build you an amazing website, fill in your details today on our Get a Quote page and one of our team will be happy to discuss more about your requirements.
