Google My Business

Using Google My Business

Google My Business is a free tool offered by Google and it is aimed at local businesses and has a number of benefits for those who chose to use it and optimise and update it regularly. In today’s blog I’m going to talk a little about why it’s important to use this tool and how…
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SEO Basics

SEO Basics

Search Engine Optimisation has grown and changed a lot in recent time and for beginners, it can be something of a minefield to navigate. In today’s entry, I’m going to talk about some of the basic and simple things that you can do that will help your website rank. Content Ensure your website is well…
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Mobile Search

Mobile Search Tips

In today’s fast paced world and with the advent of mobile technology it has become more and more important for businesses to ensure that their website presence also encompasses the mobile or hand held device arena. Today’s mobile search on Google alone accounts for 58% of all searches meaning that it is now imperative as…
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Content Marketing

Content Marketing for Boring Industries

As we all now, Content Marketing is a now a widely accepted form of digital marketing and for marketers it is often easy to write good, creative and valuable content for industries such as sport or news. For duller and less interesting industries such as finance or insurance it can be a little harder to…
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Social Media Management Picture

Generating Leads from LinkedIn

Hints and tips on how to generate more leads via LinkedIn. In today’s entry, I want to talk about using LinkedIn and how when used correctly, it can help to generate more leads and business for your business. I often find on social media platforms and on marketing news outlets that you need to be…
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AdWords Picture

Generating Website Traffic Using PPC

Pay per click or PPC as it is also known is a great digital marketing tool that can really increase and drive traffic to your website and can also recapture previous website visitors via dynamic remarketing ads. Paid search has been a popular tool for digital marketers for many years now since Google first released…
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Facebook Lead Generation

Tips For Creating Lead Generation Ads on Facebook

Lead generation ads via Facebook can offer both B2B and B2C advertisers with good ROI and this has been part of the reason that nearly 25% of all digital marketing spend now comes via social media. In recent weeks Facebook has not had the best of press with the Cambridge Analytica scandal that has been…
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