Last week Mark Baker, our MD and Phil Waring from NOVA visited the Material Studios in Liverpool and recorded our first podcast. We plan on making this a regular feature within our blogs and will aim to add value to our readers and listeners with our content and subject matter. During the recording, ‘consistency’ came…
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There has been much hype recently about content marketing and how content is king for websites. Whilst there is some truth in this, there are a number of points to consider and think about when undertaking content marketing for your website. For example, it’s not as simple as just writing out thousands of words with…
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Social media marketing has become one of the best ways to attract, inform and engage with potential customers and clients and in today’s article we are going to be looking at some of the most popular platforms and the tools available to use when marketing on these websites. Firstly we are going to take a look…
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Off-site SEO or Off Page SEO as it is also known, plays a large part in the overall success of your wider organic search strategy. Off Page SEO includes implementing various different techniques and in todays blog entry we are going to take a closer look at some of the popular white hat techniques that…
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When it comes to SEO there are a number of strategies that can be used and implemented to help make your website rank higher in the major SERP (search engine results pages). In SEO, this can typically be broken down into On Site SEO and off site SEO. Today I am going to be looking…
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There was a time when paid search was the sole domain of Google, then Microsoft rolled out their paid platform on Bing and things where moving along nicely when suddenly, Facebook arrived on the scene. Fast forward to today and its 10 years since Facebook offered it paid services ads and what was once a…
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Local SEO is an important part of your overall SEO strategy and can often lay the ground work for good SEO results nationally and sometimes even internationally. In today’ entry though, I want to focus solely on talking about Local Search Engine Optimisation. In very competitive industries in certain areas such as larger cities it…
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Google Ads offer a great way to increase traffic to your website and when managed and created well can offer a good ongoing ROI for business users. Today I want to talk about managing Google Ads and how to use them in an efficient way to ensure that you are getting most from your digital…
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Social media marketing is now one of the most popular forms of all digital marketing and here at Herd Marketing we work with a variety of companies who use our services to increase traffic, enquiries and sales via their Facebook pages and ads. In today’s entry we are going to cover some of the marketing…
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