Digital marketing is a wide-ranging and fascinating area within marketing and in this article, I am going to offer some insights into the different areas within digital marketing and explain how they correlate, sometimes even overlapping with one another. Broadly speaking, digital marketing can be broken down into two distinct areas – paid and non-paid…
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In the latest episode of the Herd Marketing podcast, we visit Ryan, who runs and operates The Beer Lab in Heswall. The Beer Lab is a micropub that specialises in selling a huge range of craft beers and has built up an enviable reputation locally as one of the best pubs on the Wirral. This is down…
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As the title suggests, the SEO techniques digital marketers use without amending or updating any aspects on an actual website is called off-page SEO. Optimising and improving your website to improve UX and reduce page loading time for example, these are known as on site SEO techniques. In today’s article, we are going to be focusing…
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Do you run an online business and use digital marketing? Are you planning your next startup to launch online? Then understanding and implementing an SEO strategy is vital for the long-term success of your business. One of the most important elements within digital marketing is search engine optimisation, often referred to as SEO. Some of…
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Last Friday we visited Katherine Jones at the Social Nation HQ on Stanley Street in Liverpool to record the latest Herd Marketing podcast. Kath runs her influencer marketing agency, We Are Social Nation from here and works with a number of celebrities to manage their social media accounts, in particular their Instagram accounts. In addition…
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In the latest episode of the Herd Marketing podcast and vlog we welcome special guest Mark Waldron from MOVE. Mark joins our founder and MD Mark Baker at the Material Studios in Liverpool to talk about relationship marketing. During this episode Mark W shares his extensive experience of business networking and offers some useful hints…
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The best way of getting noticed online nowadays is through search engine optimisation or SEO. While everyone is aware of the term SEO, not many are clear on how it can benefit one’s business. Here, we will attempt to identify some known and some overlooked tips and techniques of SEO. While this may not be an exhaustive list,…
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No brand or business can make it today, without a properly written and conducted digital marketing strategy. The way you advertise your brand is the way people and potential customers will perceive it. This is why digital marketing plays a huge role in the success of your business idea. But, what happens if you don’t…
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In this modern era of technological advancement, the internet has become the primary medium of communication and paved the way to digitalisation. It is thus no wonder that when it comes to performance marketing, the PPC advertising business model has established itself as the most viable in terms of results and cost-efficiency. What is PPC?…
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