When deciding whether to use Google Ads or Meta Ads to promote your business or services online, I always have a fairly frank conversation with our clients about their ideal customer’s intentions. Why is this relevant when discussing different online advertising options I hear you ask? Well, it’s relevant as customer intent and a good…
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Some of you may remember back when business owners and entrepreneurs had to go lockdown a developer just to make minor changes to their websites and content. That all changed with the introduction of WordPress, making the management of websites far simpler and easier. It was a total game-changer for everyone involved, especially small business…
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Google Ads may seem like an obvious go-to for marketers looking to reach a wide swath of targeted prospects. The platform operates using PPC advertising—where you’re charged for each click generated by one of the ads you place. Because Google matches your ad keywords with the words and phrases people are entering into the search…
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How Your PPC Manager Oversees Facebook Ads So you want to reach a few of the 1.7 billion Facebook users scrolling on their social media —but you also want to be sure you’re paying the right amount of money to talk to the right type of people. Less experienced marketers may feel that their Facebook…
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Last week we visited The Material Studios in Liverpool to film and record the latest new episode of the Herd Marketing podcast and vlog. Our guest on this episode was Jonny Vaggers from Inspire Home Solutions. Jonny is a client of ours and we currently manage his paid Facebook Ads that are targeted on creating…
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We understand the impatience. It’s challenging enough to create a business and direct your energies toward marketing yourself online. Now you have to worry about SEO?! It’s true that optimisation has become an art and enterprise unto itself. You’ve got to move through a lengthy checklist of steps to even get your website seen. Among…
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One of the most important things that you can do as a small business is to make sure that you have a great website. It may sound simple, but having a useful, visually striking website can make all the difference when trying to reach your customers. This can seem easier said than done, though. How…
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Digital marketing is a wide-ranging and fascinating area within marketing and in this article, I am going to offer some insights into the different areas within digital marketing and explain how they correlate, sometimes even overlapping with one another. Broadly speaking, digital marketing can be broken down into two distinct areas – paid and non-paid…
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In the latest episode of the Herd Marketing podcast, we visit Ryan, who runs and operates The Beer Lab in Heswall. The Beer Lab is a micropub that specialises in selling a huge range of craft beers and has built up an enviable reputation locally as one of the best pubs on the Wirral. This is down…
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